About
SWIXXZ is a reminder that you don’t need permission to build the life you want.
Founded in Los Angeles in 2018 by Maggie Lindemann, the brand was born from the same DIY spirit that drives anyone bold enough to start a band, launch a label, make art, or create something of their own.
If you want to start a band — start it.
If you want to tour — go.
If you want to build a record label or a clothing line (Maggie Lindemann built both) — build it.
Inspired by her early Tumblr handle and the punk ethos of doing it yourself, SWIXXZ exists for outsiders, risk-takers, and anyone carving their own lane. It’s for the people who don’t fit into the status quo — and never wanted to. The people who refuse the path they’re told to follow and choose their own instead.
We believe in evolution, instinct, and chasing what pulls at you — no matter who says you shouldn’t.
